The Project Scope
After auditing a variety of print campaigns, Longe Optical wanted to reallocate some of their ad budget towards a digital commercial placements on Hulu to increase brand awareness.
The Strategy
Three commercials were mocked up, focusing on the company tagline of “See The Difference.” Longe Optical prides itself in providing exceptional customer service, a 90-day promise, a 1-year guarantee, free repairs, and providing their guests with an incredible selection of designer frames to fit any style. Once a direction was set, our team got to work.
The Finished Product
We created a brand awareness commercial that instilled Longe Optical’s brand and core beliefs into an engaging 30-second ad and created a 15-second edit to utilize on Meta so future guests could be served similar ads across devices and platforms. We also placed the commercial prominently on their homepage so that guests already familiar with the brand could see the commercial spot.
The Results
We ran the initial ad for two months on Hulu with an estimated impression rate of 49,586. We ended the campaign with 50,500 impressions and a reach of 24,283 accounts. Similarly on Meta, we achieved 52,239 impressions and a reach of 23,085 accounts. The audiences off of Hulu and a video views audience was built in Meta to serve future campaigns of specific sales with people already familiar with the brand through this campaign.
